Case Study: The Star Entertainment Group
THE CUSTOMER
WHO
The Star Entertainment Group is a premier entertainment destination in Australia with casinos in Sydney, Brisbane and Gold Coast.
WHAT THEY DO
The Star offers a wide array of gaming, hospitality, and dining experiences. Their loyalty program enables members to earn and redeem points, access exclusive offers and enjoy personalized rewards.
THE SOLUTION
The Star implemented 80 multifunctional kiosks, leveraging NEC’s biometric technology to streamline member services and comply with cashless gaming regulations. Features included:
Digital Identity Verification: The kiosks include user registration, passport and driver’s license verification and checking back-end services for exclusion.
Liveness Detection: The kiosks use Intel’s Realsense cameras to perform liveness checks, ensuring secure, in-person verification.
Improved Member Services: The kiosks facilitate fast sign-ups for new members and allow existing members to check points, redeem vouchers, and view personalised offers.
Regulatory Compliance: The solution met the new regulations, linking all gaming transactions to verified identities.
Operational Efficiency: Real-time monitoring enabled automatic removal of kiosks from service if any issues arose.
THE CHALLENGES
The Star faced two critical challenges in 2024.
New NSW cashless gaming regulations mandated secure identity verification and carded play by August 2024, requiring the casino to transition from cash-based systems.
The existing iPad based self-service setup struggled to meet increasing demand for efficient member servicing. The casino needed a solution to enhance the member experience and onboard members more easily.
“The biometric kiosks have streamlined member services, enhanced security, and ensured compliance - setting us up for the future of gaming.”
~ THE STAR ENTERTAINMENT GROUP
THE OUTCOME
This solution allowed the Star Entertainment Group to meet regulatory demands, provide a seamless member experience, and enhance operational efficiency in preparation for future growth.
